The idea is to open pre-orders "as quickly as possible", but we have to do things right. We are aware that this type of operation is aone shotIf we aim right and the audience is there, we are at the beginning of a great adventure. If we miss it, it is not the end of the world because we will have tried something great and can be proud, but it will be difficult to envisage a sequel.

The Origins hoodie is a complex product to create, with every detail carefully crafted. It's produced in Portugal, where textile manufacturing expertise is well-established.

If, to date (as of 04/21/2025) the pre-order cost as well as the final cost including tax (post pre-orders) has not been defined at 100%, it is at this stage certain that it will be higher than €80.

The details of the cost breakdown will be communicated when pre-orders begin; we want to be transparent.

The Origins hoodie is relativelyneutralin approach, with a penchant at its launch for a male target.

However, its general formcan be enjoyed by both men and womenand its ergonomic elements meet everyone's needs (pockets, absence of cord, zip, etc.).

Origins will only be available in black (the one you see everywhere), in S, M, L and XL.

Since the dawn of time (or not so long ago), hoodie manufacturers have been equipping them withcordsThe role of the cord is to tighten the hood, to prevent it from falling back.

Except that in fact, when was the last time you used the cords for that? On the other hand, when did you say to yourself “This cord is useless, it falls into the sink when I bend over, it flies in the wind when I ride a bike/motorbike/scooter/hang glider, it gets eaten by babies".

In short, for this hoodie specifically; we chose not to equip it with this not very useful appendage.

However, your hood will stay in place. The zipper goes up to your neck, which provides protection from the elements and also prevents the hood from flying backward. It's clever and it works, so just try it!

Because we wanted to do things right. We sought a true balance between quality, proximity, and responsible production conditions. Portugal quickly became the obvious choice.

It's a country renowned for its textile expertise, with serious, modern workshops where people work in good conditions. It's also closer than Asia, so less transportation, less impact, and more responsiveness for us.

And let's be honest: producing in Europe costs more. But we made this choice because we wanted a product that would last, that would look good, and that we could wear proudly. And that requires good manufacturing, with the right people.

We tried!For the record, it was even our ambitions from the beginning, we wandered through the aisles of the showMade in France (MiF Expo), met lots of incredible entrepreneurs, understood that the subject would not be as simple as that and then started some very friendly discussions with a clothing workshop in Ile de France.

The outcome of the races cooled us: if Portugal is already very "premium" in the pricing approach, production on French soil would have required multiplying the final price of Origins by... 3. It did not seem legitimate to us to offer a first product at such a price, it was "out of touch" and not at all in the Iron Back spirit.

Our conclusion on this is far from definitive, however. "Origins" was very expensive because it's a complex product, not suited, in our opinion, to ultra-local production. However, we haven't ruled out using a French workshop for future collections; it's something close to our hearts.

On the other hand, let's be clear: we are against using "made in France" as the sole selling point. Either the product is good, interesting, well-made, and made in France. Cool. Or it is made elsewhere. The place of manufacture, however cock-a-doodle-doo it may be, should not be the only argument in favor of the product, otherwise you have a problem (besides, it doesn't work).

Go to the page "The brand" !